How To Project: Underwater Mural


The Faux Finisher by Patrick Ganino - 02/28/2006

faux_finisher_022006.jpgAs a business owner I realized early on that there is more to painting a mural than murals35.jpgjust expressing myself artistically. I came to appreciate that I had to make a transition from an artist that loves to create, to working creative jobs that turn a profit. One of the most important skills I learned is how to price my mural work. Charging by the hour is more of a liability than any sort of security of getting paid what your work is worth. Quickly, I began charging a flat rate and realized the potential for lucrative revenue. Efficiency and speed then became the key factors to success. A flat rate fee makes sense for an artist, with a flat rate fee the faster and more efficient I became at painting murals, the greater the increase in my profits. By perfecting my painting techniques, through repetition and concentration I was able to condense the same three day mural into one day of painting. A muralist gets better and better at their trade, their profit margin should reflect the rewards of their expertise.

Over the years I have spent much time perfecting beautiful murals at a quick pace without sacrificing visual quality. The underwater mural is a beautiful example of a speedy visual technique. Its wonderful impact is quick to complete which in turn fetches a pretty penny. Typically, a wall painted in under two days is priced up to $2000 dollars. The actual process of painting the mural is considered in a layered progression. Using latex house paint allows for fast dry time and I am able to create the background and foreground in record speed. I hope you enjoy the underwater mural process. Enjoy success turning a profit and thrilling your customers. Go for the trifecta!

Browse our FREE online Underwater tutorial!


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